Dustin McIntire

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

BIG THINGS happening here at Supply Chain Now! Have you listened to all the episodes from this week? If not, no worries! Check them all out here:   We started out the week wrapping up our last episode from MODEX 2020 with supply chain visionary Diego Pantoja-Navaja with Oracle.   Supply Chain Now · “Supply Chain Visionary: Diego Pantoja-Navajas with Oracle”   On Tuesday, Scott and Greg were joined by Enrique Alvarez and Adrian Purtill with Vector Global Logistics as they continued the Logistics with Purpose series with special guest Patrick Plonski with Books for Africa.   Supply Chain Now · “Logistics with Purpose: Patrick Plonski, PhD with Books for Africa”   Then we published the new and improved Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.   Supply Chain Now · “The Supply Chain Buzz: Week of April 27th”   Scott and Greg were joined by Bobby Holland with U.S. Bank and Lee Klaskow with Bloomberg Intelligence on Thursday as they discussed the key takeaways from the Q1 2020 U.S. Bank Freight Payment Index.   Supply Chain Now · “Analysis of Q1 2020 U.S. Bank Freight Payment…