Dustin McIntire

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: On Monday, Scott and Greg chatted with Jenny Froome and Dominique Zwinkels. Supply Chain Now · “Supply Chain Front & Center: Jenny Froome & Dominique Zwinkels”   Then on Tuesday, we continued in the Logistics with Purpose series and welcomed Jeremy Newhouse with MATTER to the podcast.   Supply Chain Now · “Logistics with Purpose: Jeremy Newhouse with MATTER”   On Wednesday, Scott and Greg tackled the top news in supply chain on the Buzz, and welcomed special guest Rob Lopez with Peach Tree Commercial Capital.   Supply Chain Now · “Supply Chain Buzz with Rob Lopez & Peach Tree Commercial Captial: Manufacturing, Money & More”   Scott and Greg were joined by Lynne Johnson and Joe Barto with AME on Thursday:   Supply Chain Now · “Helping Manufacturers Share, Learn, & Grow: Joe Barto & Lynne Johnson with AME”   And we wrapped up the week as Scott and Greg were joined by Ricahrd Schrade with Automation Intelligence:   Supply Chain Now · “Tomorrow’s Automation Today: Richard Schrade, Co-Founder & President of Automation Intelligence” Which…