Eduardo Mendoza

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! We added another TWO additional episodes this week starting on Saturday, August 1st. If you didn’t catch our Supply Chain Buzz livestream last week, you got another chance to see Scott and Greg cover the top news in Supply Chain on Saturday. Supply Chain Now · “The Supply Chain Buzz for July 27th: Brand Rationalization, CSCO Diversity, & More”     On Sunday, we continued our Logistics with Purpose series with a great interview with Jon Thompson with Comunidad Connect.   Supply Chain Now · “Logistics with Purpose: Jon Thompson with Comunidad Connect”     On Monday, Scott and Greg spoke with Andrea Kerr, the VP of Product Management with SpotSee, all about optimizing supply chain visibility.   Supply Chain Now · “Optimizing Supply Chain Visibility: Angela Kerr with SpotSee”     On Tuesday we had ANOTHER great new program debut! We published the first episode of the Jamin Logistics & Transportation Experience, as Jamin Alvidrez interviewed our very own, Scott Luton!   Supply Chain Now · “Adapt & Thrive: Lessons from the Air Force, Andy Griffith & Granddad with Guest…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…