Enrique Vizoso

It might have been a short week for some, but at Supply Chain Now, it was chock-full of great interviews, conversations, livestreams, and episodes!   For a bonus episode on Saturday, Scott and Greg welcomed Tyson Steffens with Pallet Alliance and Jom Fechner with USG to the podcast to talk about building a national procurement program and optimizing your spend.   Supply Chain Now · “How and Why to Build a National Procurement Program to Optimize Your Spend”   On Monday, Scott dug back into the archives for This Week in Business History, and gave us all the story behind Labor Day.   Supply Chain Now · “This Week in Biz History for September 7th: The Story Behind Labor Day”   On Tuesday, Jamin Alvidrez joined Scott as co-host, and welcomed a couple of amazing people in logistics and transportation, Trey Griggs with Lean Sales and Nicole Glenn with Candor Expedite.   Supply Chain Now · “The Amazing People of Logistics & Transportation: Featuring Nicole Glenn & Trey Griggs”   Tim Judge with Agillitics and Nate Endicott with RateLinx joined Scott and Greg on Wednesday for a great conversation on agile decision making in supply chain.   Supply Chain Now…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…