Fatima Alvarez

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Another busy week full of new episodes and livestreams at Supply Chain Now! If you missed an episode, get a quick summary and listen here. On Monday, our very own Clay “The Dawg” Phillips gives some insight on his job at Supply Chain Now. Supply Chain Now · “Recent Key Takeaways with Clay “The Dawg” Phillips”   On Tuesday, Scott & Greg welcomed Shannon Vaillancourt with RateLinx and Tim Judge with Agillitics to the show to share about optimizing supply chain decision making.   Supply Chain Now · “Optimizing Decision-Making in Supply Chain in 2020 & Beyond”   On Wednesday, we published this week’s Supply Chain Buzz, complete with the Retail Rundown and with special guest Chris Lingamfelter with 6 River Systems.   Supply Chain Now · “The Supply Chain Buzz for August 31st: The Retail Rundown & Chris Lingamfelter”   On Thursday, Scott and Greg welcomed co-host Paul Noble with Verusen to the show and featured Scott Armstrong with CONA Services LLC as their special guest.   Supply Chain Now · ” A View from the CFO’s Office: Scott Armstrong with CONA Services LLC”   And we wrapped up the week with Greg’s TECHquila Sunrise as he gives some…