Felipe Hernandez

Special Guest Blog Post from e2open From demand sensing to dynamic allocation, here’s how leaders turn peak season logistics into profit   Call it Q4, The Golden Quarter, or Peak Season—it’s the 100-day sprint through fall and winter holidays where profits soar, plans tighten, and one slip leaves you scrambling through January. Across peak season logistics, most companies obsess over outbound speed. Yet the real winners are brands that master inbound logistics flow months earlier. Getting the right inventory to the right locations isn’t glamorous, but it’s where the margins live. Every peak season playbook demands strategic evolution. Rerun last year’s strategy this quarter and you’ll sink—unless you’ve built sophisticated inbound logistics capabilities, airtight supplier partnerships, and precise forecasting to anticipate market shifts. With the right strategy, you can stride into the Golden Quarter. That means: Smarter forecasting that detects demand shifts before they hit Sharper allocation that puts inventory exactly where it’s needed Replenishment planning that maintains flow under pressure On Time in Full (OTIF) execution that keeps products moving and shoppers happy In peak season, accuracy wins. Miss inbound positioning, and your bottom line misses too.   Inbound planning: The difference between stockouts and sales Golden Quarter demand…

We are proud to announce that Scott Luton, Founder and CEO of Supply Chain Now, has once again been recognized as the #1 Global Thought Leader and Influencer on Supply Chain for 2025 by Thinkers360—marking his second consecutive year at the very top of this prestigious list. This exceptional distinction reaffirms Scott’s ongoing leadership and influence in the global supply chain arena. Under his dynamic stewardship, Supply Chain Now has grown into an award-winning digital content platform—delivering podcasts, livestreams, webinars, and virtual events that resonate across more than 60 countries. Scott’s voice continues to shape and empower the industry, inspiring professionals worldwide with insights that drive innovation and progress. Learn more here.