Gretchen Smith

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…

Retail margins rarely disappear all at once, they leak out quietly across transportation, inventory, and returns. As ecommerce grows and return rates rise, retailers are facing higher logistics costs, volatile freight spend, and inventory positioned in the wrong places at the wrong time. Many organizations still operate without true end-to-end visibility, making it difficult to control cost or respond proactively to disruption. This playbook shows how leading retailers are addressing total cost of ownership (TCO) as a strategic priority, not just an operational metric. Instead of massive transformation programs, it outlines practical actions that can uncover measurable savings in as little as 90 days through better purchase order control, improved visibility, and smarter network design. Why download this white paper: Identify where margin is leaking across transportation, inventory, and returns Understand the three most effective levers for reducing supply chain cost Learn how to reduce premium freight, improve utilization, and avoid markdowns See how real-time visibility improves planning and service levels Get a step-by-step 90-day pilot roadmap to validate savings Build a finance-ready business case for scalable TCO improvement By the end, you’ll have a clear framework to evaluate your current operations, prioritize improvements, and turn hidden supply chain inefficiencies…