Gretchen Smith

As customization and volume surged, FabFitFun partnered with EasyPost Enterprise and MagicLogic to eliminate waste, reduce costs, and scale shipping with confidence. As FabFitFun evolved from curated to fully customizable subscription boxes, shipping complexity—and cost—rose quickly. Larger cartons, mixed ecommerce orders, and reliance on a single carrier network made it difficult to scale efficiently without sacrificing margins or speed. By implementing intelligent cartonization through MagicLogic and multi-carrier rate shopping via EasyPost Enterprise, FabFitFun transformed its fulfillment operation—cutting waste, improving resilience, and unlocking multimillion-dollar savings in record time. What You’ll Learn in This Case Study How FabFitFun eliminated 80% of overboxing through right-sized packaging How multi-carrier rate shopping drove millions in quarterly shipping savings Why cartonization delivered ROI in less than one week How enterprise shippers can reduce costs without slowing down growth This case study shows how enterprise brands can turn shipping from a cost center into a competitive advantage—delivering immediate financial impact, operational efficiency, and long-term scalability. Download the case study to see how FabFitFun did it—and what’s possible for your operation. DOWNLOAD NOW

An estimated 12% of global trade worth more than $1 trillion traverses the Red Sea each year. When Houthi rebels started attacking commercial vessels in November 2023, ocean carriers began rerouting container ships around Africa’s Cape of Good Horn rather than through the Suez Canal on voyages from Asia to Europe. That greatly increased travel time and costs. As of March of this year, shipping through the Red Sea was still down 70% from before the attacks began, according to The Economist, with many ocean carriers still avoiding the Bab el-Mandeb Strait, which separates the Red Sea from the Gulf of Aden and the Arabian Peninsula. Maritime Industry Caught in the Crosshairs Houthi rebels launched attacks on ships in the Red Sea in response to Israel’s military operations in Gaza. The Houthis attacked more than 100 cargo ships between November 2023 and January 2025. The attacks, with missiles and drones, sunk two vessels and killed four sailors. In late October 2024, a headline in gCaptain read, “Red Sea Is Now So Dangerous Even NATO Warships Are Avoiding It.” “The United States Navy continues to send warships through the Red Sea, but its mission to protect merchant ships – Operation Prosperity…