Gugulethu Hughes

At Supply Chain Now, we talk a lot about innovation, resilience, and what’s next for our industry. But behind every great conversation, great idea, and great community is something even more fundamental: curiosity. We read because we’re curious. We read to learn. We read to grow. And sometimes, we read simply because it’s fun! That’s why we created Between the Lines by Supply Chain Now, a space for our community to share what we’re reading, what’s making us think, and what we’re excited to recommend to others. This isn’t a traditional book club where everyone follows the same reading list. Instead, it’s a shared shelf, built by the Supply Chain Now team and our broader community. You’ll find business books and personal development reads alongside novels, memoirs, histories, and unexpected favorites. No required genres. No assigned chapters. Just real people sharing real recommendations. Because great books shape us in different ways. Some help us sharpen our skills. Some challenge how we see the world. Some help us slow down, escape, or recharge. And often, the most meaningful growth comes from reading something we never would have picked up on our own. With Between the Lines, our goal is to create…

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…