Guillermo Juvera

At Supply Chain Now, we talk a lot about innovation, resilience, and what’s next for our industry. But behind every great conversation, great idea, and great community is something even more fundamental: curiosity. We read because we’re curious. We read to learn. We read to grow. And sometimes, we read simply because it’s fun! That’s why we created Between the Lines by Supply Chain Now, a space for our community to share what we’re reading, what’s making us think, and what we’re excited to recommend to others. This isn’t a traditional book club where everyone follows the same reading list. Instead, it’s a shared shelf, built by the Supply Chain Now team and our broader community. You’ll find business books and personal development reads alongside novels, memoirs, histories, and unexpected favorites. No required genres. No assigned chapters. Just real people sharing real recommendations. Because great books shape us in different ways. Some help us sharpen our skills. Some challenge how we see the world. Some help us slow down, escape, or recharge. And often, the most meaningful growth comes from reading something we never would have picked up on our own. With Between the Lines, our goal is to create…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Dial P for Procurement with host Kelly Barner. She is accompanied by Bull Demartino Chief Product Officer and Constantine Limberakis the Senior Director of Product & Solutions Marketing for Riskmethods. During this show, the real meaning of creating a demand for new risk management gets discussed. In Monday’s episode of This Week In Business History, Kelly Barner shares the very interesting story of Clarence Birdseye, inventor and innovator of the frozen foods industry. Kelly talks about the initial challenges that Birdseye had to endure to become the legacy it is today. On Tuesday, we published an episode of Supply Chain Now with host Scott Luton and special co host Kelly Barner. This episode features Bob Gay, Rebate & Incentive Program Specialist for Advance Auto Parts. Scott Weir, the former Vice President of Purchasing for Thos. Sommerville Co, and Oisín Cooke the solutions consultant at Enable. They all put an emphasis of rebates and how they can be an effective way to reward and incentivize specific buying patterns and behaviors. On…