Holly Gotfredson

Inside the reverse logistics education gap and the economic blind spot keeping it invisible Special Guest Blog Post written by Deborah Dull   Tony Sciarrotta has been asking the same question at industry conferences for years. As the Senior Director of Circularity and Reverse Logistics at the National Retail Federation, he knows what answer he’s going to get. But he keeps asking anyway. “Anybody in here go to school for returns management, reverse logistics, circularity? Any degrees in those fields the room?” It’s rare that anyone raises their hand. “That’s what’s wrong with our industry,” Sciarrotta told me at NRF Rev this January, the first conference under NRF’s new reverse logistics banner. “We still need to fix it.”   The Numbers That Should Make Headlines Here’s what makes reverse logistics so fascinating: the scale is staggering, but the infrastructure to support it needs to be stronger. According to the National Retail Federation, American retailers processed approximately $890 billion in returns in 2024 which is roughly 17% of all retail sales – and it’s higher for ecommerce. But that number almost certainly understates reality. “We have a fragmented industry,” Sciarrotta explained. “Where are all those returns going? It has to be…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…