Holly Gotfredson

At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be. Musciano, who began his supply chain career at companies such as New Balance and Under Armour, brings both real-world execution experience and deep technical vision to his work. That mix is central to what makes Lyric—and its philosophy—stand apart.   Lyric: A Platform, Not a Point Solution Musciano described Lyric as fundamentally different from traditional vendors. Rather than offering a single application or fixed module suite, Lyric provides a true supply chain platform in Lyric Studio—one built from composable, no-code building blocks that allow companies to create exactly what they need. “Think Legos,” Musciano explained. “We’re not selling you a car or a house. We give you the blocks so you can build what your supply chain truly needs. We might even give you a starter kit but the configuration and molding it to fit your business and your problem is where the magic happens.” Lyric Studio is intentionally designed centered on non-technical practitioners—people like “Maria,” Lyric’s…

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW