Holly Gotfredson

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

It has been another busy week for Supply Chain Now! Did you catch all the episodes? If not, no worries! Check them all out here:   We started out the week with a new episode in our Logistics with a Purpose series sponsored by our good friends at Vector Global Logistics. Listen as Scott, Greg, and Enrique have a great conversation with Mickey Horner with Rise Against Hunger.     On Tuesday, Scott and Greg were joined by AIAG’s CR Summit speaker Joerg Walden, CEO of iPoint.     Then we published the new and improved Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.     Scott and Greg were joined by Randy Strang with MedShare on Thursday for another episode in the Logistics with a Purpose series, sponsored by Vector Global Logistics.     And to wrap up the week, Scott and fellow host Fred Tolbert with Demand Solutions were proud to host three exceptional Supply Chain students from the University of Georgia’s Terry College of Business.