Jacob Mutscher

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

The U.S. Bank Freight Payment Index for 3Q 2021 has been released, and one thing remains clear: spend is up. More specifically, year over year, quarterly freight spend showed the second largest increase ever – rising 32.6% from 3Q 2020. What’s driving the dollars, and what can this increase tell us about the state of the supply chain across the country? Supply Chain Now co-hosts Scott Luton and Greg White recently sat down with Bobby Holland, Director, Freight Data Solutions at U.S. Bank, and Patricia Gabriel, Vice President US Customer Service & Logistics, at Mondelez International, to find out. Let’s review highlights from their discussion of the report – and take a look at what you need to consider moving forward. But first, what is the U.S. Bank Freight Payment Index? The U.S. Bank Freight Payment Index is a free report you can download each quarter to keep your finger on the pulse of freight shipping volumes and spend from both a national and regional perspective. The report uses actual transaction payment data, de-seasonalized and calendar adjusted for maximum comparability. How do I use it? When you’re asking the question, “What happened last quarter?” the U.S. Bank Freight Payment Index…