Jan Freyburgher

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! Kelly Barner and Scott Luton brought in the week with an episode of Dial P for Procurement on Supply Chain Now. For this episode, the P in Dial P is for payments. Kelly and Scott welcome Kris Lance with Una and Jim Luff with Chosen Payments, to the show. For Monday’s This Week In Business History, Scott covers the many hats that Ray Kroc wore as he built the Mcdonald’s global brand. On Tuesday, we released another episode of TEKTOK with Karin Bursa and special host Kevin L. Jackson. This episode is all about BLOCKCHAIN, from the basics to process improvements. On Wednesday’s episode of Supply Chain Now, Scott and Greg welcomed Tim Holland, Contingent Workforce and Talent Acquisition Leader and Barb Sexton Vice President, Partner Development for Corporate Services with OMNIA Partners, LIVE to the show as they broadcast from the OMNIA Partners 2021 Connections Event in Miami. Scott and Greg had another opportunity to chat with OMNIA Partners leaders at the 2021 Connections Event as they welcomed Stephen Laratta, Vice President of Partner Development, MRO and Facilities…