Jason Tham

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! On Monday, we started the week off with a special episode of our #SupplyChainCity series Supply Chain Now with Scott Luton and special host Ben Harris. These two chat with Stacey Key, President and CEO of the Georgia Minority Supplier Development Council, and George Richter, SVP of Supply Chain Management at Cox. On This Week In Business History, Kelly covers the stories of three unsung heroes who have contributed their knowledge and talents to a few surprising industries. On Tuesday, we released a classic TEKTOK episode with host Karin Bursa, and featuring Craig Ablin, a supply chain management expert who has spent over 25 years in the industry. On Wednesday’s episode of Supply Chain Now, Scott welcomes back special guest host Ward Richmond and professional OTR driver and training engineer for Schneider, Kellylynn McLaughlin. On Thursday, Scott and guest host Tony Sciarotta welcomed Executive Chairman of G2 Reverse Logistics, Herb Shear, in another episode of our Reverse Logistics Series. On Friday, we published Monday’s Supply Chain Buzz livestream. Scott and Greg welcomed James Malley, the Co-Founder and CEO of…