Jawad Khan

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Key Takeaways from the Supply Chain Now Webinar with Bastian Solutions In today’s fast-changing world of logistics and manufacturing, one truth is clear: there’s no hiding from automation. Whether you’re a global enterprise or a growing regional player, success depends on choosing the right technology—and, just as importantly, the right partner. In a recent Supply Chain Now webinar, The Power of Supply Chain Partnerships, hosts Scott Luton and Marty Parker sat down with Matt Kuper and Bastian Himmeroeder from Bastian Solutions, a Toyota Automated Logistics company, for an in-depth conversation about how to unlock the true potential of automation through strong integrator relationships. Here are a few key takeaways that stood out: 1. Strategic Partnerships Trump One-Off Projects According to Bastian, the age of “one-and-done” automation projects is over. Today’s complexity demands long-term, strategic relationships between companies and their integrators—ones built on transparency, shared values, and a deep understanding of each other’s goals. 2. Culture Fit Matters as Much as Technology Matt emphasized that cultural alignment is the first critical element in selecting an integrator. Shared values, open communication, and mutual respect ensure that the partnership thrives well beyond implementation. 3. Experience and Support Drive Success Choosing a partner with…