Jeff Shinabarger

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

What a week at Supply Chain Now! If you missed an episode, get a quick summary and listen here. On Monday, we published an excellent episode with Jon Gold, the VP of supply chain and customs policy at the National Retail Federation. Supply Chain Now · “The Voice of Retail: Jon Gold with the National Retail Federation”   On Tuesday, Scott & Greg welcomed two APICS legends to the podcast, Anthony “Z” Zampello & Fred Tolbert, for a lesson in S&OP fundamentals and best practices.   Supply Chain Now · “S&OP Fundamentals & Best Practices: Anthony “Z” Zampello & Fred Tolbert”   On Wednesday, we published this week’s Supply Chain Buzz, with an update on Hurricane Laura from Riskpulse Chief Meteorologist Jon Davis, and then covered the top news in supply chain with Kara Brown and Will Haraway with Lead Coverage.   Supply Chain Now · “The Supply Chain Buzz for August 24th Featuring Jon Davis, Kara Brown, & Will Haraway”   On Thursday, Greg welcomed Flourish CEO Colton Griffin to the TECHquila Sunrise podcast for a great conversation on the ins and outs of founding a tech company, the start-up life, and the cannabis industry.   Supply Chain Now…