Jenny Patzlaff

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! On Monday, we published a new episode in This Week in Business History. Scott shared the stories of a few retail legends, the birth of Motown, and more! Supply Chain Now · “This Week in Business History for August 17th: Retail & Radio Legends are Born”   We continued the Today in Manufacturing series on Tuesday as Kelly Scheib with Proterra joined Laura Madajewski, Jason Moss, and Scott on the podcast on Tuesday.   Supply Chain Now · “Serving the People Behind the Numbers: Kelly Scheib with Proterra”   On Wednesday, we published this week’s Supply Chain Buzz, where Scott and Greg shared the top supply chain stories of the week.   Supply Chain Now · “The Supply Chain Buzz for August 17th: Imports Up, Cold Chain Explosion, & Good News”   On Thursday, we shared an excellent interview on supply chain leadership as Scott & Greg spoke with Rick Blasgen, the President & CEO of CSCMP.   Supply Chain Now · “Leading the Supply Chain Industry Forward: Rick Blasgen with CSCMP”   And we wrapped up the week a little…