Jenny Patzlaff

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Hot off the Press! We’ve got all the latest news in supply chain this week right here. Read up and make sure you’re in the know about everything happening here on Supply Chain Now, including all the latest podcasts, livestreams, & more!   On Monday, Supply Chain Now hosts Jeff Miller (Supply Chain Is The Business) and Jamin Alvidrez (Logistics and Beyond!) sat down with Wayne Cragg – a professional driver, photographer and social media influencer.     On Tuesday, Bobby Holland from U.S. Bank and Frank Hurst of Roadrunner Freight shared the results of the on the Q4 2020 report, interpreting what they may mean for the economy and the shipping industry in the short and longer term with Greg White and Scott Luton     On Wednesday, Mario Rivera of ID Logistics joined the Supply Chain Now podcast to talk about creative, real-world problem solving with Co-hosts Greg White and Scott Luton   On Thursday, Scott, Greg, & Karin sat down with Lee Klaskow from Bloomberg Intelligence, one of the leading industry analysts, especially as it relates to logistics and transportation   On Friday, Scott Luton tackled a variety of developments including from this past week on the…