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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
February 25, 2021
This Week on Supply Chain Now: February 15th – 19th
It’s time for Supply Chain Now! Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams right here! On Monday, Tracie Ohonme & Angela Carlson with Samaritan’s Feet International joined us to talk about how their outreach has shifted due to COVID-19, leading with a servant-leader mentality, & more! On Tuesday, Scott and Greg welcomed, VP of Client Solutions with Alloy, Logan Ensign, a business leader from an industry dynamo that is empowering companies to successfully bridge the gap between plans and reality. On Wednesday, Mike Griswold, VP Analyst at Gartner, joined us to discuss the latest in retail supply chains from an analyst’s perspective. On Thursday, Scott and Greg welcomed Jon Gold with NRF to share the key NRF takeaways and trade issues to keep an eye on. On Friday, we replayed a recent livestream that kicked off our new partnership with The Assoication for Manufacturing Excellence (AME). Scott & Greg heard from Lee Alves with Simpler Consulting (an IBM Company), Jan Freyburgher with OpusWorks, Tony Spielberg with Cambridge Air Solutions, and Errette Dunn with Rever about the prevailing trends may drive manufacturing in 2021. Which was…