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leadership
October 28, 2025

Thriving in the Never Normal – Lessons Learned from 5 Women Supply Chain Leaders

Written by Karin Bursa, Founder and CEO of NIRAKIO and Supply Chain Now Host If you know me, you know I’m a supply chain nerd. I love talking about it, thinking about what’s next, and sharing success stories to inspire others who may feel overwhelmed or unsure where to start. So, when I stepped into the moderator’s chair for our recent Supply Chain Now livestream, I knew we were in for a powerful conversation. Five extraordinary women — each leading global supply chains at some of the world’s most iconic brands — came together to share how they are navigating disruption, embracing innovation, and shaping the future of supply chain leadership. As a fellow Woman in Supply Chain for over 30 years, I had to resist acting like a true ‘Fan Girl’ — I could have talked with them for hours. The world we live in is the “Never Normal.” Volatility is constant. Technology is advancing faster than our operating models. Yet, what struck me most during our panel was the optimism and resilience each leader displayed. These women are proof that even in the face of complexity, supply chains can be transformed into engines of business growth, agility, and…
fulfillment automation
February 20, 2026

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…