Jim Tompkins

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Justin Siefert, a familiar face in the supply chain community and a leader at John Galt Solutions, a global provider of end-to-end supply chain planning software. From demand and supply planning to inventory and S&OP, John Galt supports organizations across industries with the holistic capabilities needed to thrive in an increasingly unpredictable landscape.   A Company Investing in the Next Generation Before diving into industry trends, Siefert shared an update on one of the programs that sets John Galt apart: its supply chain scholarship program, which awards $10,000 to students pursuing supply chain degrees. This year’s cycle brought in a record number of nominations, with new winners set to be announced in January. It’s an initiative Siefert is proud of—and one that reflects John Galt’s belief in cultivating tomorrow’s leaders.   Old Problems, New Pressures: Planning in a World of Uncertainty When asked about the biggest challenges facing planners today, Siefert didn’t hesitate: uncertainty. While the forms of disruption change—pandemics, geopolitical shifts, demand shocks, evolving portfolios—the underlying challenge remains the same. Planners must anticipate what’s next and respond quickly, often in real time. “No day…