Joe Donnell

Zebra Robotics Automation is revitalizing AMR-assisted picking to optimize fulfillment efficiency and productivity with up to 30% fewer robots need in comparison to legacy systems. Their innovative approach can help significantly lower your cost per unit by combining workers and robots into a streamlined partnership that increases throughput without sacrificing performance rates, accuracy or reliability. Maximize AMR-assisted picking efficiency with Zebra’s three-fold strategy: Balanced Utilization: Use low-cost carts for buffering instead of extra robots or labor, reducing costs. Increased Capacity: Carts boost pick density and eliminate AMR wait times, handling 150-300% more items while cutting robot needs by up to 30%. Optimized Workflows: Seamless coordination ensures every picker and robot stays productive—no idle time, no wasted effort.   Download the “Unlocking Fulfillment Potential” eBook here to learn more  

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…