Joe Donnell

In a rapidly evolving global supply chain landscape, SAP’s David Vallejo believes the most exciting innovations are happening in planning—and that the industry is entering a fundamentally new era. At the Gartner Supply Chain Planning Summit 2025 in Denver, Vallejo, who leads global product marketing for SAP’s supply chain portfolio, joined Scott Luton to discuss how planning is transforming, why data now sits at the center of competitiveness, and what SAP is doing to help organizations make faster, more confident decisions.   A Shift From ERP-Centric to Data-Centric Vallejo described his team’s role as one that constantly scans the market—identifying trends, customer expectations, and the problems companies will need to solve next. Those insights help shape new innovations across the SAP ecosystem. He noted that SAP has moved decisively from an ERP-centric worldview to a data-centric one. This shift is essential, he argued, because the biggest advantage in modern planning lies in having the right data—clean, connected, contextualized, and ready to drive decisions. As Vallejo put it, “It’s all about the data that I need to make better planning decisions.”   Planning Models Are No Longer Static Reflecting on how planning has evolved since he entered the field two decades…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…