John Freeze

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Get ready to increase your supply chain IQ! Check out all the latest episodes, interviews, conversations, and livestreams from this week right here! On Saturday, Karin Bursa welcomed Manda Hunt from the Empty Stocking Fund to TEK TOK to talk about how the organization transformed from a brick and mortar model to an online virtual gift selection.     On Sunday, Scott and Greg welcomed Mark Morley from OpenText to the podcast to share his key observations in the latest supply chain tech.     On Monday’s podcast episode, Wasim Munayyer from the Munayyer Group joined Jamin on Logistics & Beyond to talk about the three traits needed to succeed when it comes to optimizing technology in the freight space & the importance of leveraging available resources and information related to tech.     On Tuesday, Scott Luton and special co-host Page Siplon with TeamOne Logistics welcome an esteemed panel of mental health advocates on the podcast: John Hearn with The Benefit Company and established healthcare leader, Yinka Ajirotutu.     On Wednesday, Scott Luton and Greg White welcome Eric Olson with Total Quality Logistics and Bobby Holland with U.S. Bank to talk about the U.S. Bank Freight Payment Index.…