John Freeze

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…

We continued this week on Supply Chain Now with more great interviews, conversations, livestreams, and episodes! Did you miss any episodes? On Monday, Scott and Karin Bursa introduced our newest Supply Chain Now program, TEKTOK, to our audience!   On Tuesday, Scott and Greg welcomed Dan Reeve with Esker back to Supply Chain Now for a conversation about increasing supply chain visibility and cash flow.   We published our Supply Chain Buzz on Wednesday, where Scott & Karin discussed the top news in supply chain for the week, and also welcomed featured guest, Lora Cecere with Supply Chain Insights to the podcast.   On Thursday, we continued with the second half of Greg’s interview with Sarah Barnes-Humphrey for TECHquila Sunrise.   And to wrap up the week, Scott and Greg welcomed Ashfaque Chowdhury, PhD with XPO Logistics to the podcast for a great conversation. Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.