John Sicard

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…

We are proud to announce that Scott Luton, Founder and CEO of Supply Chain Now, has once again been recognized as the #1 Global Thought Leader and Influencer on Supply Chain for 2025 by Thinkers360—marking his second consecutive year at the very top of this prestigious list. This exceptional distinction reaffirms Scott’s ongoing leadership and influence in the global supply chain arena. Under his dynamic stewardship, Supply Chain Now has grown into an award-winning digital content platform—delivering podcasts, livestreams, webinars, and virtual events that resonate across more than 60 countries. Scott’s voice continues to shape and empower the industry, inspiring professionals worldwide with insights that drive innovation and progress. Learn more here.