Jon Cox

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Dial P live with host Kelly Barner. During this episode Kelly talks about supplier diversity, equity, and inclusion with Neeraj Shah, the CEO of Supplier io. For Monday’s This Week In Business History episode, Scott Luton highlights national sandwich day from the interesting facts to stories about some of America’s favorite sandwich brands. On Tuesday, we released a new episode of TEK TOK with host Karin Bursa. Karin talks with Dr. Glenn Richey representing Auburn University. During this episode, these two explain consumer issues ahead of the 2021 holidays and busy shopping season. For this episode of Supply Chain Now live host Scott Luton and Greg White chat with Bobby Holland the Vice President and Director of Freight Data Solutions at U.S. Bank. And Patricia Gabriel, the Vice President of U.S. Customer Service with Mondelez international. The conversation leads to the advancements that Bobby was involved in pertaining U.S Bank and the Quarter 3 reports for Mondelez International. For Thursday, we released an episode of Digital Transformers host with Kevin…