Jordon White

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

BIG THINGS happening here at Supply Chain Now! Have you listened to all the episodes from this week? If not, no worries! Check them all out here:   We started out the week wrapping up our last episode from MODEX 2020 with supply chain visionary Diego Pantoja-Navaja with Oracle.   Supply Chain Now · “Supply Chain Visionary: Diego Pantoja-Navajas with Oracle”   On Tuesday, Scott and Greg were joined by Enrique Alvarez and Adrian Purtill with Vector Global Logistics as they continued the Logistics with Purpose series with special guest Patrick Plonski with Books for Africa.   Supply Chain Now · “Logistics with Purpose: Patrick Plonski, PhD with Books for Africa”   Then we published the new and improved Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.   Supply Chain Now · “The Supply Chain Buzz: Week of April 27th”   Scott and Greg were joined by Bobby Holland with U.S. Bank and Lee Klaskow with Bloomberg Intelligence on Thursday as they discussed the key takeaways from the Q1 2020 U.S. Bank Freight Payment Index.   Supply Chain Now · “Analysis of Q1 2020 U.S. Bank Freight Payment…