JP Wiggins

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

The right match unlocks efficiency, visibility, and cost control—without drowning in unused features Special Guest Blog Post written by e2open   When picking a Transportation Management System (TMS), shiny features, slick dashboards, and buzzwords can be distracting. But here’s the truth: real ROI doesn’t come from having the most bells and whistles. It comes from finding a TMS that fits your transportation complexity like a glove.   Too simple, and you’ll outgrow it before the ink is dry. Too complex, and you’ll be paying for tools you don’t use. Nail the fit, though, and other KPIs like cost savings, faster execution, and happier customers will slide into place.   How to pick a TMS that fits your freight   Carriers and LSPs running on legacy systems miss out on the real-time visibility and cost control a modern TMS delivers, leaving them slower, less efficient, and easier to undercut. Let’s unpack how to look beyond flashy features and choose a TMS that works for your business:   Match complexity first. The biggest ROI driver is aligning your TMS with your transportation complexity. Get that right, and everything else follows.   Consider adaptability and scalability. Your TMS should grow with you. Look…