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January 12, 2021
This Week on Supply Chain Now: January 4th – 8th
Get Ready to increase your supply chain IQ! We’ve got all the latest episodes, interviews, conversations, and livestreams right here from Supply Chain Now this week. On Monday, TEKTOK host Karin Bursa sat down with Scott to look back on 2020 and discuss what’s on the horizon for 2021 On Tuesday’s podcast episode, Kelly Barner joined Scott to discuss the lessons learned in 2020 and what’s to come in 2021. On Wednesday, Scott welcomed Joe Donnell and Karl Fillhouer with Circle Logistics to talk about the recruiting and talent challenges they faced in 2020, consumer demand predictions after pandemic restrictions are lifted, & the next frontier in technological innovation. On Thursday, Scott and Greg welcome Nurfad Nadarevic to the Supply Chain Buzz to discuss the COVID-19 vaccine distribution, automotive changes ahead, and more top news in supply chain this week. We ended the week with an episode of TEKTOK, powered by Supply Chain Now, where host Karin Bursa shared the 3 Things C-Level execs need to know about Sales & Operations Planning & Inventory Optimization. Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you…
demand sensing
March 3, 2026
Key Demand Sensing and Forecasting Use Cases Across Industries
Special Guest Blog Post written by Chris Cunnane with InterSystems In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care. Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…