Justin Rainer

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…