Justin Rainer

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Heading right into October (can you believe it’s next week??) with more great interviews, conversations, livestreams, and episodes!   We started the week with a new episode in our Logistics with Purpose series. Pat Plonski joined Scott, Greg, and Enrique to celebrate 50 million books for Africa!     On Tuesday, Scott and Greg welcomed Mike Griswold with Gartner back to the podcast as they discussed the top three things to know in supply chain today and tomorrow.     We published our Supply Chain Buzz on Wednesday, and Scott and Jamin were happy to welcome Sarah Barnes-Humphrey with Let’s Talk Supply Chain to the show!     On Thursday, Greg continued his conversation with Ben Gordon of Cambridge Capital for part two of the interview for TECHquila Sunrise.     And Friday, Scott and Greg were excited to welcome one of their favorite Supply Chain News writers, Emma Cosgrove with Supply Chain Dive, to the podcast!   Which was your favorite episode? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.