Kara Brown

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

We continued this week on Supply Chain Now with more great interviews, conversations, livestreams, and episodes! Did you miss any episodes? On Saturday, we published an episode of Logistics & Beyond where Jamin interviewed Ryan Schreiber for a great episode on the power of authenticity.     Then on Monday, Scott and Greg welcomed self-proclaimed supply chain enthusiast and ambassador, Sofia Rivas Herrera to the podcast. On Tuesday, we published a recent episode of Supply Chain is Boring, with the Supply Chain Doctor Chris Barnes interviewed Ted Stank.     We published our Supply Chain Buzz on Wednesday, where Scott & Greg discussed the top supply chain news of the week, as well as great tips and information about breaking into and advancing in supply chain.     On Thursday, Scott interviewed Anne Robinson, PhD with Kinaxis for a great conversation on the significance of resiliency versus efficiency in the supply chain, and other corporate leadership topics.     And on Friday, we published the first half of Greg’s interview with Sarah Barnes-Humphrey for TECHquila Sunrise.     Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in…