Karin Bursa 

Special Guest Blog Post written by Stela Jaqueta   In today’s fast-changing world, Africa’s role in global supply chains is at a tipping point. For too long, the continent has been viewed primarily as a source of raw materials rather than as a strategic partner in value creation. But what if we reimagined everything, from policies and technologies to mindsets and sustainability practices, through an Africa-centered lens? In this blog post, I explore five questions that challenge conventional supply chain thinking. From redefining Africa’s place at the global negotiation table, to elevating cultural intelligence from “soft skill” to strategic necessity, to designing climate-restorative logistics and embracing the digital revolution in a way that includes youth-led and informal businesses, each question is a call to rethink, redesign, and re-center. 1. What would a truly Africa-centered global supply chain look like? A truly Africa-centered global supply chain would shift from a model of extraction to one of empowerment and value creation. It would prioritize investment in local manufacturing, infrastructure, and knowledge transfer, ensuring that raw materials sourced from Africa are processed, packaged, and innovated on the continent. African-led businesses are seen as power players, with a voice and authority at the negotiation…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…