Karl Horne

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

For another year, Supply Chain Now Founder, CEO, and Host Scott Luton has been named to the Thinkers360 Top Voices of 2025, a prestigious global recognition honoring influential experts shaping conversations across business and technology. Described as the “definitive list of leading experts,” the Thinkers360 Top Voices Awards celebrate thought leaders who consistently share valuable insights and help advance professional knowledge across industries. Honorees are selected based on demonstrated expertise, impact, and meaningful contributions to the broader thought leadership community. Luton’s inclusion once again highlights his ongoing impact on the global supply chain community – from hosting thousands of interviews with industry leaders to spotlighting innovation, leadership, and the real-world challenges facing operations today. Through Supply Chain Now’s podcasts, livestreams, event coverage, and collaborative content, his work continues to connect practitioners with practical ideas they can immediately apply. As supply chains grow more complex and interconnected, recognition like this reflects not just individual influence, but the strength of a community committed to learning and improvement. Scott’s voice, and the voices he amplifies, continue to help leaders navigate change, build resilience, and move the industry forward. Learn more about Thinkers360 and the Thinkers360 Top Voices award here.