Kate Kaufman

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

The resiliency of the supply chain has been tested time and time again — strained by weather-related events like hurricanes, global crises such as COVID-19, disasters like the Francis Scott Key Bridge collapse, and security breaches from cyberattacks. Supply chain resilience will continue to be tested. In fact, a major supply chain crisis could be just days away as the International Longshoremen’s Association (ILA) could stage a strike at ports all along the East and Gulf coasts of the United States as soon as Oct. 1. Beyond the Buzz: What is Supply Chain Resilience? “Supply chain resilience refers to the ability of a supply chain to prepare for unexpected events, adapt to disruptions, and recover quickly to restore its normal service levels,” Inbound Logistics said. “It’s not merely about preventing disruptions but being able to turn challenges into opportunities for growth and improvement.” Supply Chain Dive said because of events like COVID-19, the Panama drought, and Houthi attacks in the Red Sea, supply chain disruptions have become “part of the public’s consciousness and everyday nomenclature.” “The risk in our global economy is that supply chain disruptions are guaranteed to continue, but no forecast exists to tell us when or how…