Katherine Hintz

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here:   We introduced a new series on Monday, with This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead.   Supply Chain Now · “June 15th- This Week in Business History: Goodyear, IBM, & More”   Then on Tuesday, we continued in the Logistics with Purpose series and welcomed Melenie York with Whitehouse & Schapiro.   Supply Chain Now · “Logistics with Purpose: Melenie York with Whitehouse & Schapiro”   On Wednesday, Scott and Greg tackled the top news in supply chain on the Supply Chain Buzz.   Supply Chain Now · “Supply Chain Buzz for June 15th: Grocery, Bots, Retail Challenges, & More”   Scott and Greg were joined by Radu Palamariu with Alcott Global on Thursday, as they discussed the current supply chain talent market.   Supply Chain Now · “Key Observations in the Current Supply Chain Talent Market: Radu Palamariu with Alcott Global”   And we wrapped up the week with a world-class supply chain leader as Scott and Greg…