Katheryn Basso

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Lean manufacturing is all about reducing waste and increasing efficiency. Manufacturers have been implementing lean practices for decades and have stood the test of time. Now, with technological advancements, lean methodologies can be more transformative than ever before. “Integrating automation into lean manufacturing is a powerful strategy. Unlike traditional automation, which often aims to increase production capacity without considering real needs, lean automation focuses on the smart and selective application of technologies to meet specific continuous improvement goals and eliminate inefficiencies,” the Kaizen Institute said. “Digital transformation provides an unprecedented opportunity for implementing lean,” it continued. “When applied within lean, tools like the Internet of Things (IoT), artificial intelligence (AI), and data analytics can revolutionize how organizations detect and eliminate waste.” What is Lean Manufacturing? In “The Machine That Changed The World,” published in 1990, lean production is hailed as “Toyota’s secret weapon in the global car wars.” The Toyota Production System was developed following World War II from “a series of simple innovations … to provide both continuity in process flow and a wide variety in product offerings,” according to the Lean Enterprise Institute. In “Lean Thinking,” a 1996 follow-up to “The Machine That Changed The World,” authors James…