Kathy Fulton

Listen up! We’re kicking May off with some great conversations you won’t want to miss. Take a look back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! In this episode of Supply Chain Now, Scott welcomes JD Redmon back to the podcast for a frank conversation about accessing the marketing solutions you need, the trend towards diversity marketing and hiring, how to use your voice to achieve what you need, and so much more. On This Week in Business History, Scott Luton explores the genesis of The Clorox Company, from the early entrepreneurial struggles to their international expansion, innovation & growth. On Supply Chain Now en Espanol, Enrique Alvarez welcomed Alex Meza with RioRev Partners to the podcast to talk about growing up in Mexico and the United States, Alex’s professional experience, and trade between the two countries. On Tuesday, we released 2 new episodes! On this episode of TEKTOK Digital Supply Chain Podcast, powered by Supply Chain Now, host Karin Bursa welcomes Jason Tham with Nulogy to the podcast to tackle the question- is your supply chain agile or fragile? On TECHquila Sunrise, host Greg White dives…

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…