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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
April 16, 2021

This Week In Supply Chain Now: April 12th – 16th

Stay in the loop with Supply Chain Now! We’ve got all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed two bold and innovative CEOs to the podcast: Cloe Guidry-Reed with Hire Ground and Pierre Laguerre with Fleeting. On This Week in Business History, guest host Kelly Barner remembers key innovations, inventions, and firsts that took place between April 12th and the 16th, including Metallica’s legal stand against Napster, the relative advantages and costs of the Pony Express and postage stamps, and two ‘Titanic’ operations – the RMS Titanic and McDonald’s Inc. On Tuesday, we released 2 new episodes. On this episode of Logistics with Purpose, powered in partnership with Vector Global Logistics, our hosts Scott Luton, Enrique Alvarez, and Kevin Brown sat down with Good360 CEO Matt Connelly to learn more about delivering goods – and good – in the era of disruption, globalization, and digitization. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to…