Kelly Cobb

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Last month, we launched Between the Lines, our Supply Chain Now book club, with a simple idea: the best leaders don’t just consume headlines, they read deeply, think critically, and stay curious. The response to our first edition reminded us how powerful shared learning can be! This month, we’re building on that momentum with fresh selections designed to challenge perspectives, spark new ideas, and strengthen the way we think, innovate, and navigate an ever-evolving global landscape.   Check out a few of the selections the Supply Chain Now team recommends from February 2026:   Scott Luton: The 2028 Global Intelligence Crisis from Citrini Research Imagine a short-term future where the very technology we hail as humanity’s next great productivity engine becomes essentially the source of a global economic crisis. “The 2028 Global Intelligence Crisis” from Citrini Research is a thought experiment that projects just such a scenario: by 2028, rapid and widespread AI adoption has supercharged productivity yet hollowed out the consumer economy, driving unemployment above 10% and triggering a deep market downturn as traditional spending collapses despite booming output. In this speculative, but unsettling, framework, AI doesn’t fail, it succeeds so overwhelmingly that the economy it was meant to…