Kelly Cobb

This post is written by our friends at e2open. E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. Moving as one.™ Learn More: www.e2open.com.   Global supply chains are under pressure like never before, and disruptions aren’t rare events anymore—they’re structural, constant, and often originate outside your four walls. A single weak link in your supplier network can ripple across production schedules, customer commitments, and brand reputation. The old playbook of reacting to occasional crises doesn’t cut it. To thrive in 2025 and beyond, companies need real-time visibility, predictive insights, and agile execution. That’s where supply chain control tower technology comes in.   What is a supply chain control tower, really? A control tower acts as the command center for your supply chain. It gathers and visualizes data, analyzes disruption impacts, and provides actionable recommendations before problems escalate. Advanced solutions can even automate responses to routine issues and enable cross-functional collaboration to ensure that decisions aren’t just well-informed, they’re executed across the supply chain as well.   Why control towers matter now Supply chain risk isn’t a passing cloud; it’s a thunderstorm that…

Listen up! We’re kicking May off with some great conversations you won’t want to miss. Take a look back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! In this episode of Supply Chain Now, Scott welcomes JD Redmon back to the podcast for a frank conversation about accessing the marketing solutions you need, the trend towards diversity marketing and hiring, how to use your voice to achieve what you need, and so much more. On This Week in Business History, Scott Luton explores the genesis of The Clorox Company, from the early entrepreneurial struggles to their international expansion, innovation & growth. On Supply Chain Now en Espanol, Enrique Alvarez welcomed Alex Meza with RioRev Partners to the podcast to talk about growing up in Mexico and the United States, Alex’s professional experience, and trade between the two countries. On Tuesday, we released 2 new episodes! On this episode of TEKTOK Digital Supply Chain Podcast, powered by Supply Chain Now, host Karin Bursa welcomes Jason Tham with Nulogy to the podcast to tackle the question- is your supply chain agile or fragile? On TECHquila Sunrise, host Greg White dives…