Kelly Cobb

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Keep up with all the latest conversations, interviews, and episodes right here on Supply Chain Now as we look back on everything that’s happened this week! On Monday, we released 3 new episodes! On Digital Transformers on Supply Chain Now, hosts Kevin L. Jackson and Scott Luton welcome Dr. Evaristus Mainsah, with IBM, to the show to discuss IBM think #2021, post-pandemic digital transformation, using AI to make your workforce even more effective, and exactly what drives innovation. On This Week in Business History, guest host Kelly Barner, Owner of Buyers Meeting Point and Host of Dial P for Procurement remembers key innovations, inventions, and firsts that took place between June 7th and 13th, including the questionable career of Samuel Slater, the tricky first passing of the Panama Canal, and how the Post Office stopped the shipment of children through their national parcel service. On Supply Chain Now en Spanish, host Enrique Alvarez interviews Sofia Rivas Herrera learning about her journey from curious child to industrial engineer to supply chain leader and much more. On Tuesday, we released 2 new episodes! On our Logistics with Purpose series, produced in partnership with Vector Global Logistics, as Pat Plonski, Executive Director of…