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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
August 6, 2021
This Week In Supply Chain Now: August 2nd-6th
Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday’s episode of Supply Chain Now, Scott Luton and Greg White discuss the U.S. Bank 2021 Q2 Freight Payment Index with Bobby Holland of U.S. Bank & John Janson with Sanmar. On This Week in Business History, Kelly Barner shares the best and most interesting bits of historical business trivia, all occurring during the first week in August. We also released an episode of Supply Chain Now en Español with Enrique Alvarez and Demo Perez featuring Felisa Preciado. On Tuesday we released another Logistics With Purpose episode! Hosts Enrique Alvarez and Kristi Porter welcomed Alice Brown with GoodSteps to the show. Another show that was in the mix this week was TECHquila Sunrise with Greg White. This is the 2nd part of a great conversation with RateLinx CEO Shannon Vaillancourt, where they discussed 3 Keys to turn supply chain visibility into action. On Wednesday, Tim Nelson with Hope for Justice joined Scott Luton and Greg White. They discussed their noble efforts to eradicate slavery and human trafficking in the supply chain throughout the world. On Thursday, we released…