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fulfillment automation
February 20, 2026

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…
supply chain planning
January 6, 2026

ZS’s Caglar Ozdag on Firefighting, AI Skepticism, and Why Data Must Come First in 2026

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Caglar Ozdag, a supply chain leader at ZS. Known for its deep analytics and technology expertise across industries such as life sciences, airlines, consumer goods, and agriculture, ZS has become a trusted partner for organizations looking to elevate their planning and manufacturing performance. Ozdag leads the firm’s supply chain practice with a focus on planning from detailed forecasting through detailed scheduling. As a former practitioner himself—having led planning operations at large global enterprises—he brings a grounded, real-world perspective to the challenges facing today’s supply chain leaders.   Old Problems Persist—and New Ones Are Emerging When asked about classic and emerging challenges in planning, Ozdag didn’t hesitate: firefighting isn’t going away. From supply planning disruptions to last-minute schedule changes, firefighting remains a daily reality. “Life happens,” Ozdag noted. Plans rarely match reality, and organizations must constantly adjust. But today, a new layer has been added: AI uncertainty. Everywhere he goes, leaders are asking the same questions: “Is AI the right investment?” “Will the ROI materialize?” “Are we adopting the right tools, or just chasing hype?” This blend of enduring complexity and emerging skepticism has become a defining…