Kofi Nyame

Podcasting has become a crowded — and noisy — field. It seems these days everyone has a mic — and a platform. The supply chain really entered the international spotlight during COVID-19, when goods piled up at ports during stay-at-home mandates. The rapid rise in e-commerce kept the focus on the supply chain as consumers demanded to be kept up to date on when all their stuff was going to be delivered. Supply chain-focused podcasts emerged to shed light on shutdowns and disruptions as well as the advancements in moving goods from points A to B — and sometimes C, D, and E. But not all podcasts take a serious look at the supply chain. There was a rash of silly content when an Evergreen container ship got stuck in the Suez Canal, and whenever a critter steals an Uber Eats delivery, the doorbell camera footage airs everywhere. We love a funny squirrel video just as much as everyone else does, but to maximize your supply chain podcast’s reach and impact, you should treat your subject matter with the seriousness it deserves. At Supply Chain Now, we pride ourselves on giving the best and brightest in the industry a voice,…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…