Kofi Nyame

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners and webinar viewers tune in to hear the sage advice of host Jake Barr, heralded as an architect of global supply chain strategy and creator of “profit powerhouses.” Earning His Spot on Stage Barr today is the CEO of BlueWorld Supply Chain Consulting, which provides support to such Fortune 500 companies as Cargill, Caterpillar, 3M, PepsiCo, and Pfizer and helps them bring products to market. “We place a premium on accelerating speed to market by leveraging supply chain transformation,” he says. “The result is better operating margin performance and the opportunity to drive faster growth in revenue.” During his more than 33 years with Procter & Gamble, Barr served as the global director of supply network operations and led the end-to-end planning transformation project, which created control towers that now manage the daily business globally and earned him recognition as the architect for the company’s demand-driven supply chain strategy. He served on the MIT Center for Transportation & Logistics advisory council for its Supply Chain 2020 Project, was named to the League of Leaders for retail and consumer goods…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…