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supply chain
November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
procurement
December 18, 2025

Coupa’s Nari Viswanathan on Autonomous Spend, AI Accessibility, and the Future of Planning

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Nari Viswanathan, a veteran innovator in the planning and procurement technology space and a key leader at Coupa. The two reconnected after several recent collaborations—including webinars, industry sessions, and conversations in Dallas—and discussed the new realities of supply chain planning and how organizations are embracing technology like never before.   Coupa and Autonomous Spend Management For those less familiar with Coupa, Viswanathan explained the company as the global leader in autonomous spend management—a framework that brings together direct and indirect spending to help organizations manage total spend more intelligently. Direct spend, of course, is where supply chain operations come into focus, making planning, design, and cost optimization central to the value Coupa delivers. Viswanathan leads Coupa’s global supply chain strategy, shaping how the company positions and scales its solutions across the market. After years spent in supply chain planning technology, he now sits at the intersection of procurement, supply chain, and advanced analytics—an area he believes has never been more exciting or more critical.   Old Problems, New Pressures—and a Greater Willingness to Innovate When asked about the biggest challenges facing planners today, Viswanathan emphasized a…