Kristen Delphos

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

It’s safe to say supply chain podcasters won’t run out of things to talk about this year. With ever-evolving policies like the United States’ changing trade levies, experienced supply chain podcasts aren’t outlining podcasts, booking guests, or recording programs too far in advance. These days, material can be stale before it even airs! Trust Supply Chain Now to keep abreast of the very latest developments on the compliance and trade fronts to keep podcast listeners up to date. Tariffs: Keeping Up With Policy Shifts The United States’ trade relationships with many countries around the world have become rocky under the new Trump administration. At the time of writing, President Trump had imposed 25% tariffs on all products from Canada and Mexico. Canada immediately responded March 4 with 25% tariffs on nearly $21 billion of U.S. goods, with levies on another $86 billion of American products promised by March 25. Two days later, Trump suspended the tariffs on most goods from Canada and Mexico and moved the implementation date to April 2. The president also increased the tariff on Chinese imports from 10% to 20%. China retaliated with 15% tariffs on U.S. chicken, wheat, corn, and cotton and 10% tariffs on…