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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
news
January 5, 2026

Supply Chain Now Announces Leadership Advancement and Showcases Industry-Leading Advisory Board to Fuel Growth in 2026

ATLANTA, GA — January 6, 2026 — Supply Chain Now, the award-winning global digital media platform recognized as the #1 Voice of Supply Chain, today announced the promotion of Mary Kate Love to President, effective January 1, 2026, alongside the continued engagement of a distinguished Advisory Board composed of proven leaders across supply chain, technology, strategy, and media. Together, these leadership updates signal Supply Chain Now’s next chapter of growth as the company prepares for significant expansion in 2026: scaling programming, partnerships, and demand-generation capabilities while staying rooted in authentic, practitioner-led content serving a global audience of more than 1 million listeners. In her new role, Love will lead Supply Chain Now’s strategic growth across programming, partnerships, operations, and long-term platform strategy, further strengthening its mission to inform, connect, and elevate the global supply chain industry. “Mary Kate is a trusted, decisive leader with a rare combination of delivering both strategic vision and operational excellence,” said Scott W. Luton, Founder and CEO of Supply Chain Now. “In 2025, she played a pivotal role in accelerating our revenue growth, expanding our audience to more than one million supply chain professionals, and sharpening our focus on delivering measurable value for both practitioners…