Lade Araba

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…

We are proud to announce that Scott Luton, Founder and CEO of Supply Chain Now, has once again been recognized as the #1 Global Thought Leader and Influencer on Supply Chain for 2025 by Thinkers360—marking his second consecutive year at the very top of this prestigious list. This exceptional distinction reaffirms Scott’s ongoing leadership and influence in the global supply chain arena. Under his dynamic stewardship, Supply Chain Now has grown into an award-winning digital content platform—delivering podcasts, livestreams, webinars, and virtual events that resonate across more than 60 countries. Scott’s voice continues to shape and empower the industry, inspiring professionals worldwide with insights that drive innovation and progress. Learn more here.