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September 18, 2020

This Week on Supply Chain Now: September 12th – 18th

Rolling right through mid-September with more great interviews, conversations, livestreams, and episodes!   For a bonus episode on Saturday, Jamin welcomed Jeff Lerner to the podcast on the new program, Logistics & Beyond, for a discussion about the power of relationships in professional growth.   Supply Chain Now · “Logistics & Beyond: The Power of Relationships in Professional Growth”   On Monday, Scott dug back into the archives for This Week in Business History, and discussed JC Penney, Karsten Solheim, & more.   Supply Chain Now · “This Week in Business History for September 14th: JC Penney, Karsten Solheim, & More”   On Tuesday, Scott and Greg welcomed Eric Rempel with Redwood Logistics and talked about Next-Generation Third Party Logistics.   Supply Chain Now · “Next Generation Third-Party Logistics: Eric Rempel with Redwood Logistics”   On Wednesday, Scott and Greg welcomed Patrick Kelly with The Produce Industry Podcast and Michael Chavez with Golden Star Citrus for a great podcast-crossover collaboration!   Supply Chain Now · “Pioneering Leaders in the Produce Industry: Patrick Kelly & Michael Chavez”   On Thursday, we published Greg’s TECHquila Sunrise, with special guest, Benjamin Gordon, with Cambridge Capital.   Supply Chain Now · “Scrappy Underdog to…
tech
November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…