Mallery Dosdall

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Listen up to the latest episodes, interviews, conversations, and livestreams from Supply Chain Now this week!   On Monday, Scott Luton and guest host Will Haraway welcomed JP Wiggins with 3Gtms for a conversation on transportation management and even a little baseball!   On Tuesday, Host Karin Bursa welcomed supply chain genius Criag Ablin to TEK TOK to discuss the 6 levers that drive digital and physical success.     On Wednesday, we kicked off our Reverse Logistics series in partnership with the Reverse Logistics Association featuring Chuck Johnson, COO of goTRG. Tune in for a great conversation about peak returns season, with passionate opinions from Chuck, our hosts Scott, Greg, and Tony Sciarrotta, and our audience!   On Thursday, Scott Luton, Greg White, and Enrique Alvarez sat down to discuss all the top news and biggest stories in supply chain this week on The Supply Chain Buzz.   On Friday, Scott Luton dived into the top news in business, including industry developments in the tech and talent sector, aviation, the beverage industry, and more!   And we wrapped up with a bonus livestream this Saturday to discuss Supply Chain leadership across Africa. Which was your favorite episode? Make sure…