Marcin Buzanski

BIG WEEK here at Supply Chain Now! Did you catch all the episodes? If not, listen here! We added a special Saturday episode on the 11th in our Logistics with Purpose series. Scott, Greg, and Enrique Alvarez hosted Jonathan Starr and Trudy Hall with the Abaarso School.   Supply Chain Now · “Logistics with Purpose: Jonathan Starr & Trudy Hall with the Abaarso School”   On Monday, we celebrated our 400TH EPISODE and the entire Supply Chain Now team shared their favorite episodes and topics in this special show!   Supply Chain Now · “The Supply Chain Now Team Reflects on 400 Episodes”     Then on Tuesday, we featured This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week focused on the beginnings of Boeing.   Supply Chain Now · “This Week in Business History for July 13th: Boeing Takes Off in the Pacific Northwest”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest Kevin L. Jackson, with SourceConnecte.   Supply Chain Now ·…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…