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Marina Rabinek

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April 21, 2020

Nothing Can Mask the Need for Protection for Health Care Workers

During the Revolutionary War it was common for fledging Americans to melt lead and pewter household implements and recast the liquid into ammunition. It was a simple call: You didn’t send soldiers into battle unarmed. Today’s musket balls are the masks and other personal protective equipment (PPE) that shield our incredibly courageous health care workers on the frontline of COVID-19. This PPE is in short supply both nationally and worldwide. America remains committed to putting the right tools into the hands of those who are doing so much to protect us. And the 100 Million Mask Challenge is a big step in that direction. Originally launched by Providence, in Washington State, the 100 Million Mask Challenge now calls on manufacturers, the business community and individuals nationwide to coordinate their efforts to rapidly produce PPE on the large scale needed by our nation’s caregivers. Since scaling this initiative nationwide, tens of thousands of visitors have checked out AHA’s expanded website, many of which have been manufacturers downloading the specs to make masks, face shields and gowns, or hospitals seeking the latest guidance on hand sanitizers and best practices from around the field for PPE decontamination. As AHA continues to grow the…
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October 16, 2025

Breaking Through: The Power of Supply Chain Podcasts

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW