Mark Goode

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Heading right into October (can you believe it’s next week??) with more great interviews, conversations, livestreams, and episodes!   We started the week with a new episode in our Logistics with Purpose series. Pat Plonski joined Scott, Greg, and Enrique to celebrate 50 million books for Africa!     On Tuesday, Scott and Greg welcomed Mike Griswold with Gartner back to the podcast as they discussed the top three things to know in supply chain today and tomorrow.     We published our Supply Chain Buzz on Wednesday, and Scott and Jamin were happy to welcome Sarah Barnes-Humphrey with Let’s Talk Supply Chain to the show!     On Thursday, Greg continued his conversation with Ben Gordon of Cambridge Capital for part two of the interview for TECHquila Sunrise.     And Friday, Scott and Greg were excited to welcome one of their favorite Supply Chain News writers, Emma Cosgrove with Supply Chain Dive, to the podcast!   Which was your favorite episode? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.