Mark Toffoli

Special Guest Blog Post written by Jeff Eckel, Director of Product Marketing, e2open   “Dad, why are they out of my favorite cereal?” your 10-year-old asks you at the grocery store, noticing that their favorite breakfast food is missing. The answer is more complex than they could imagine – hurricanes don’t just bring bad weather; they create far-reaching supply chain disruptions that affect everything from food to toys. Each hurricane season often brings catastrophic floods and wind damage. While communities will rebuild after the devastation, supply chains – the force behind keeping stores stocked – also experience powerful shocks beyond the storms’ path. The ripple effect of hurricanes across global trade The impact extends well beyond the immediate devastation. Critical port hubs for global trade close as hurricanes batter coastal regions. Cargo ships carrying essential goods like food, medical supplies, and consumer products must reroute or anchor offshore, waiting for storms to pass. This creates massive supply chain delays. Ports with backlogs of ships trying to dock and unload. Over-the-road and rail transportation networks face fallen trees, flooded roads, and damaged infrastructure that make movement difficult. Inland distribution centers face pressure Inland distribution centers – strategically located hubs where goods…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…