Matilda Arhin

The late Steve Jobs demonstrated how to create a podcast using Apple’s audio editing software during a developers conference in 2006. Today, Apple hosts nearly 2.7 million podcasts devoted to everything from AI to zoology. There’s obviously a lot of noise in every industry, including supply chain, and not all supply chain podcasts are the same. Your time is valuable. You should get your supply chain industry insights from proven leaders, not self-proclaimed freight and logistics experts pontificating from their basements. The Power of Supply Chain Podcasts: Standing Out in a Crowded Industry Broadcast journalist Walter Cronkite was known as the most trusted man in America. You’ve got to wonder what he would have thought about the proliferation of social media influencers disseminating “news” on TikTok videos filmed with cellphones and flattering glow lights. Like other smart people with limited time, Cronkite probably would have skipped the fluff and gone for the substance — truly informative programming presented by industry thought leaders. The American people trusted that what newsman Cronkite said was accurate. Listeners of supply chain podcasts deserve the same — accurate, straightforward information delivered by a person who really knows what he or she is talking about. Why…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…