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November 18, 2025
From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos
Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
December 22, 2020
This Week on Supply Chain Now: December 14th – 19th
Want to hear the latest supply chain trends and industry news? Make sure to catch up on all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott Luton and Vector Global Logistics’ Enrique Alvarez welcomed Patrick Nelson, a decorated combat veteran whose received the Bronze Star and the Purple Heart Medal, to hear his thoughts on what makes an effective leader in a challenging year like this. On Monday, Scott welcomed Rod Sherkin with ProPurchaser.com back to the podcast to discuss one of our most asked topics: how to optimize the job search and truly stand out amongst the crowd. On Tuesday’s podcast, we welcomed Sandro Natale with AT&T and Thomas Carter with TNS – Total Network Service to discuss digital engagement and digital transformations plus its role and purpose with your customers, employees, and partners. On Wednesday, special guest Zachary Ramirez with Ally Logistics joined Scott and Greg to talk all about simplifying logistics in an ever more complex world. On Thursday, Dale Wilkinson, Founder of goodgigs, joined us to share the trends he’s seeing among mission driven companies as the workforce remains virtual in the foreseeable future, the other media channels…