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supply chain podcasts
October 1, 2024

Why Invest in Supply Chain Podcasts?

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…
December 10, 2021

This Week In Supply Chain Now: December 6th – December 10th

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Dial P for Procurement with host Kelly Barner. She is accompanied by Bull Demartino Chief Product Officer and Constantine Limberakis the Senior Director of Product & Solutions Marketing for Riskmethods. During this show, the real meaning of creating a demand for new risk management gets discussed. In Monday’s episode of This Week In Business History, Kelly Barner shares the very interesting story of Clarence Birdseye, inventor and innovator of the frozen foods industry. Kelly talks about the initial challenges that Birdseye had to endure to become the legacy it is today. On Tuesday, we published an episode of Supply Chain Now with host Scott Luton and special co host Kelly Barner. This episode features Bob Gay, Rebate & Incentive Program Specialist for Advance Auto Parts. Scott Weir, the former Vice President of Purchasing for Thos. Sommerville Co, and Oisín Cooke the solutions consultant at Enable. They all put an emphasis of rebates and how they can be an effective way to reward and incentivize specific buying patterns and behaviors. On…