Matthew Brown

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Digital Transformers with host Kevin L. Jackson. During this episode, Kevin sits down with three digital experts to discuss new approaches to establishing trust and provenance within a supply chain that is increasingly both digital and physical. This episode features Dustin McIntire the CTO of COMSovereign Holding Corporation. Eric Adolphe the CEO of Forward Edge-AI and Joshua Pendrick the CEO and Co-founder of Rypplzz. For Monday’s This Week In Business History episode, Kelly Barner talks about the political act that led to an increase in organized crime and the end of the Great Depression. On Tuesday, we released a new episode of Supply Chain Now with host Scott Luton and guest host Allison Giddens. They welcomed the head of Global Supply Chain for Peloton, Jennifer McKeehan, to the show. They discussed how the hybrid work environment is allowing the best leaders to shine by continuing to build strong, meaningful relationships, and much more. This week we released an episode of Logistics With Purpose with hosts Enrique Alvarez and Kristi Porter.…