Mel Young

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Listen up to the latest episodes, interviews, conversations, and livestreams from Supply Chain Now this week!   On Monday, Scott Luton and guest host Will Haraway welcomed JP Wiggins with 3Gtms for a conversation on transportation management and even a little baseball!   On Tuesday, Host Karin Bursa welcomed supply chain genius Criag Ablin to TEK TOK to discuss the 6 levers that drive digital and physical success.     On Wednesday, we kicked off our Reverse Logistics series in partnership with the Reverse Logistics Association featuring Chuck Johnson, COO of goTRG. Tune in for a great conversation about peak returns season, with passionate opinions from Chuck, our hosts Scott, Greg, and Tony Sciarrotta, and our audience!   On Thursday, Scott Luton, Greg White, and Enrique Alvarez sat down to discuss all the top news and biggest stories in supply chain this week on The Supply Chain Buzz.   On Friday, Scott Luton dived into the top news in business, including industry developments in the tech and talent sector, aviation, the beverage industry, and more!   And we wrapped up with a bonus livestream this Saturday to discuss Supply Chain leadership across Africa. Which was your favorite episode? Make sure…